I know of SmokeAway only by their cheesy commercials that have been played around the Chicago Area. I actually think it has been around for many years, sometimes advertised more than other times and right now being advertised quite heavily. As far as its known effectiveness, I haven’t seen any published reports on the product. That simple fact doesn’t really mean much to me though, for I have seen tons of published reports talking about how great patches and gums are and I happen to know that they don’t work in the real world. How people quit in the real world is what I base my recommendations on.
I have worked full time in smoking cessation for 30 years. I personally deal with thousands of people a year. People who know of who I am and of my work come up to me all the time to share their quitting experience and stories. Tonight I will be meeting with 300 people alone. I will bet that not one of them will come up to me and tell me that they have quit smoking and are now long-term ex-smokers because they used SmokeAway. I feel safe in saying this because to this date I have never had one person come up to me and tell me that they have quit by using SmokeAway. That’s right, not one. Not only do I meet people live, but also I have kind of a big Internet presence. I get people writing me regularly sharing their success stories with me. If I add up all of the people who have written me about their great success stories with using SmokeAway, and I add yours to the total, I have a grand total of one. That’s right, you are the first. Congratulations.
As far as quitting in a week, by my standards it took you six days too long to quit. My people quit in a day. As far as for their cravings, some people I deal with have minimal cravings too, some have a miserable time, but all of the people who ever quit smoking in my programs found it manageable. I say this because they quit smoking so of course it was manageable. Most people find quitting will be better than they think it will be though if they have the right motivation and understanding of the quitting process. As far as still having your sanity, understand that we have over 40 million ex-smokers in this country. An infinitesimal small percentage of these people quit with SmokeAway. It is not like we have 40 million ex-smokers out there who are insane. The vast majority of long-term ex-smokers who quit without this product or any other product are just as sane now as they ever were. More sane in fact considering they are not participating in an addictive and self-destructive behavior like smoking.
Now with all that being said let me say I am glad you are not smoking. You quit by a method that likely has a pretty lousy success rate for most people who use it. But that is neither here nor there now, the important thing is that you have quit. Now your focus needs to be on staying off of smoking. I will tell you right now that there is no product that you need to buy or any product you need to take to stay off cigarettes now. Read the materials at www.whyquit.com/joel and focus on the relapse prevention materials at http://www.whyquit.com/joel/Joel_Index_04_Relapse.html.
I am going to attach a few other suggested articles below. They are not really that important to you now. You are off, the trick is working at staying off now. But since you thought that I didn’t address your product I thought I would show you where I have my blanket recommendations about quit smoking products. After reading the relapse prevention materials if you are ever bored and just want to do a little reading you can read the section on How to quit smoking at the site, but again, this information is no longer important to you and will never be important as long as you always remember now from this point on to never take another puff!
|From: John (Gold) (Original Message)||Sent: 8/12/2005 7:31 AM|
|FTC: 'Smoke Away' ads are deceptive |
By Mike Hoyem
Published by news-press.com on August 11, 2005
A Naples company that tells smokers they can kick the habit in a snap with "Smoke Away" has been fined $1.3 million by the federal government for false and deceptive advertising.
Emerson Direct Inc., which does business as the Council on Natural Health, also has been ordered to stop telling people it can help them quit smoking in seven days or less "effortlessly, permanently" and with no withdrawal symptoms, no weight gain and no insomnia.
The company — which has run national television and radio commercials and infomercials since January 2003 — has said its "Smoke Away System" is more effective than nicotine patches, nicotine gum and prescription medications that help people quit smoking.
The Federal Trade Commission says the company's advertisements violate the FTC Act, which prohibits unfair, deceptive and false advertising.
The commission says the "Smoke Away System" packages sold by the company for as much as $150 apiece contain nothing more than vitamins, herbs and other ingredients.
The government says Sherry Bresnahan, who is billed as the company's expert on nicotine addiction, "is not an expert in nicotine addiction or smoking cessation."
Numerous examples of Smoke Away's advertisements were included in a complaint filed Tuesday along with a stipulated final agreement in the case.
"I smoked for 40 years and I quit in three days with Smoke Away, and if I can do it after trying every other method there is, I know Smoke Away will work for anyone," a woman named Betty said in one of the ads.
"I quit smoking the very first day," added a man named Brian.
According to the order, the Federal Trade Commission plans to use money from the fine to compensate Smoke Away users who file complaints against the company.
The government based the amount of the fine on financial records provided to the government by Emerson Direct.
If the government finds evidence it wasn't given a full accounting of the company's finances, the fine will automatically increase to $61 million, the order said.
Emerson Direct President Michael J. Connors said he will change his ways, but he won't quit advertising Smoke Away.
"I haven't admitted to any wrongdoing," Connors said. "We just settled it for a fine because litigation would be more expensive.
"I can continue to advertise, but not that way," Collins added. "We'll come out with new ads."
Federal Trade Commission spokeswoman Claudia Bourne Farrell had little comment on the case.
"The FTC has not made any statement about this case except in the court documents," Farrell said. "We have no comment on it at this time."
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Copyright 2005 , The News-Press
|From: John (Gold)||Sent: 8/13/2005 9:26 PM|
|Suit: Chiropractor duped smokers in infomercial|
August 11, 2005
By Steve Patterson, Staff Reporter
Chicago Sun Times
With a wide smile and without hesitation, Dr. Sherry Bresnahan repeatedly gave ringing endorsements to a product she swore had helped her patients quit smoking.
But the Algonquin chiropractor had no patients she was helping quit smoking, according to a lawsuit filed Wednesday by the Federal Trade Commission.
Numerous times on late-night infomercials and in radio ads, Bresnahan misrepresented herself and her practice, acting as a salesman for the Smoke Away System, the FTC claims in its lawsuit against her, Emerson Direct, the Florida company that makes the Smoke Away System, and others.
The FTC is now asking a judge to order Bresnahan to pay back those who bought her message and to stop the deceptive sales pitches it claims led to many purchases.
Bresnahan did not return calls.
In the lawsuit filed in Florida's U.S. District Court, the FTC also seeks compensation from the company's president, Michael Connors, and Dr. Thomas DeBlasio, a New Jersey doctor who also endorsed the $60 program that includes pills and vitamin supplements.
Bresnahan, in her ads, described her "patients" as "ecstatic," as they kicked decades-long smoking habits thanks to the program, urging viewers "ooh, try Smoke Away."
Copyright 2005, Digital Chicago Inc.
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